Provides insurance, financial services and banking services to residential and commercial customers in rural western Canada. Through wholly owned WFG Agency Network Inc., owns and operates a network of insurance brokerages located in small communities which provide property and casualty insurance, banking products, life insurance and investment products. Through wholly owned Bank West, provides banking products which are sold through the network as well as through third-party distribution channels. Also provides life and health insurance products through wholly owned Western Life Assurance Company. The company holds a 31% interest in Jennings Capital Inc., a full service investment dealer.